Peace Love & Sillyness

Chapter 1 Reading Notes

Posted on: 08/31/2010

Here are my notes from Public Relations Writing and Media Techniques Chapter 1: Getting Organized for Writing

  • PR is composed of 4 components: research, planning, communication, and evaluation. (I found this interesting because these are some of the basic components of Marketing, as well.)
  • most daily newspapers use Webster’s New World Dictionary, college version and the most widely used stylebook is Associated Press Stylebook and Briefing on Media Law
  • It is important for the professional writer to keep up with developments in the field and to learn about new techniques that can improve different skills.
  • “do not mistake the Web for an encyclopedia, and the search engine for a table of contents.”
  • the average sentence is 15-17 words
  • PR writers should write to their target audience
  • credibility is sacrificed when spelling errors appear in pr materials. (does this include grammar mistakes, as well?)
  • errors also brand you as careless, unprofessional, and inconsiderate of your audience.
  • there is an ongoing controversy about what is politically correct…PR professionals need to be aware of changes so they don’t offend audiences.

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